Social Media Marketing (Grades 9-12) Tuesdays 7pm EST

Social Media Marketing

Instructor: Ferrell

Grades 9-12

Length: 9 Weeks

Syllabus

Social Media Marketing (Grades 9-12)

Course Description:

Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. 

To prevail in the working world, companies and individuals must prepare for the future of social; just having accounts on Facebook, Twitter, and LinkedIn will no longer cut it. Social Media is all about planning and strategy.

Learning Goals:

Students will demonstrate mastery in:

• How social media has disrupted traditional marketing

• The benefits of and why social media marketing is important

• How to develop their personal brands

• How to create a social media marketing strategy

• Creating and optimizing business profiles on each social network

• Implementing a social media content strategy on each social network

• The benefits of and how to market with blogs, vlogs, podcasts and webinars

• How to launch a social media marketing campaign

• How to create a social media influencer marketing strategy

• Creating an employee advocacy program

• Social media policies and crisis response plans

• Social media advertising on each social network

• Social selling

• Social media analytics and measuring ROI
  

Text: Essentials of Social Media Marketing by Michelle Charello

Assignments: 

Assignments are offered to enhance student learning outside of class sessions. Students are also expected to engage with in-class assignments and activities. All assignments will encompass real-world applications of course content.

Quizzes:

Quizzes are offered to check student progress and understanding of the course content. Quizzes will be given each week and can be taken multiple times to receive the desired score.

Exams:

Exams are offered at the mid-point (Midterm Exam) and end of the course (Final Exam) to assess cumulative student mastery of content presented in class.

Grading:

Course Schedule: