Social Media Marketing Self Paced (Grades 9-12: 9 Weeks)

9 Week Course

Instructor: Ferrell

Course Description:

Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. 

To prevail in the working world, companies and individuals must prepare for the future of social; just having accounts on Facebook, Twitter, and LinkedIn will no longer cut it. Social Media is all about planning and strategy.

Learning Goals:

Students will demonstrate mastery in:

• How social media has disrupted traditional marketing

• The benefits of and why social media marketing is important

• How to develop their personal brands

• How to create a social media marketing strategy

• Creating and optimizing business profiles on each social network

• Implementing a social media content strategy on each social network

• How to launch a social media marketing campaign

• How to create a social media influencer marketing strategy

• Social media advertising on each social network
  

Text: Essentials of Social Media Marketing by Michelle Charello

Weekly Tasks:

Students will be given 4-5 assignments each week.

Course Schedule: